Mapillary Privacy Policy

Last Updated: 6/9/2021

This Privacy Policy explains how Mapillary AB (“Mapillary,” “we,” or “us”) collect, use, and share information about you. This Privacy Policy applies when you use our websites, mobile applications, and other online products and services (collectively, our “Services”), or otherwise interact with us.

This Privacy Policy changes from time to time. When we make changes, we will notify you by revising the date at the top of this policy and, in some cases where we materially change how we use your personal data, we will provide you with additional notice (such as adding a statement to our website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Table of Contents

  1. Imagery Collected and Shared by Users via our Services
  2. Collection of Information
  3. Use of Information
  4. Sharing of Information
  5. Legal Basis for Processing
  6. Data Retention
  7. Transfer of Information to the United States and Other Countries
  8. Your Rights and Choices
  9. Contact Us
  10. California Privacy Notice

Imagery Collected and Shared by Users via our Services

We offer our users tools to collect and upload street-level imagery to our Services.

We use technology designed to blur any faces and license plates our algorithms detect within the imagery to help reduce privacy impact. Following this process, the imagery is typically published via our Services for other users to use in accordance with our terms.

Our terms require users to notify us if they observe any imagery on the Services that may contain personal data. If you detect any potential privacy concerns with any of the imagery available via the Services, please contact us at support@mapillary.zendesk.com.

Collection of Information

Information You Provide to Us

We collect information you provide directly to us about yourself. For example, you share information directly with us when you create an account, provide mapping content or other content through our Services, participate in our forums, comment on or flag content posted by other users, participate in a challenge, download content (such as a research data set), request support, comment on our blog posts, or otherwise communicate with us. The types of information we may collect about you include your name, email address, account credentials, postal address, phone number, profile photo, profile bio, and any other information you choose to provide.

Information We Collect Automatically When You Use our Services

When you access or use our Services, we automatically collect certain information about you, including:

  • Device and Activity Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as the time and date you access our Services, which content you have uploaded, pages viewed, links clicked, and the page you visited before navigating to our Services.

  • Location Information: In accordance with the permissions you set on your device, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see the Your Choices section below for details). We may infer your approximate location based on your IP address.

  • Stored Information: We may access information you have stored on your mobile device via our mobile applications in accordance with permission settings you set on your mobile device. For example, with your permission, we may access photos or videos from your mobile device photo gallery.

  • Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. For more information about cookies and how to disable them, see our Cookie Policy and the Your Choices section below.

Information We Collect from Other Sources

We obtain information from third-party sources. For example, if you create or log into your Mapillary account through another platform (such as Facebook or Google), we will have access to certain information from that platform, such as your profile photo and language preference, in accordance with the authorization procedures determined by such platform.

Use of Information

We use the information we collect to:

  • Provide, maintain, and improve our products and services, including to improve the technology and algorithms that power our Services, and to develop new products and services;

  • Personalize and improve your experience on our Services;

  • Send you technical notices, security alerts, and support and administrative messages;

  • Respond to your comments and questions and investigate content flagged by users;

  • Communicate with you about products, services, and events we or others offer and provide information that we think will interest you (see Your Choices below for information about how to opt out of promotional emails);

  • Monitor and analyze trends, usage, and activities in connection with our Services;

  • Facilitate contests, challenges, sweepstakes, and promotions and process and deliver entries and rewards;

  • Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Mapillary and others;

  • Debug to identify and repair errors in our Services;

  • Comply with our legal and financial obligations; and

  • Carry out any other purpose described to you at the time the information was collected.

Sharing of Information

We share information about you in the following circumstances or as otherwise described in this policy:

  • With vendors, service providers, and affiliates (as specified below) that perform services for us, such as companies that assist us with web hosting, image blurring, annotation and processing, email delivery, and customer service. Such sharing occurs between and among Mapillary and our current and future parents, affiliates, and subsidiaries, and other companies under common control and ownership.

  • If we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

  • If we believe that your actions are inconsistent with our user agreements or policies, or if we believe it is necessary to protect the rights, property, and safety of Mapillary or others.

  • In connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

  • With your consent or at your direction. For example, if you submit imagery or post content in a public area of our Services, we share this information (such as through our APIs or publicly on our Services). Additionally, if you choose to use integrations we offer on our Services, we may share certain information with the integration partners, including Mapbox and OpenStreetMap.

We also share aggregated or de-identified information that cannot reasonably be used to identify you.

When we process your personal data, we do so in reliance on the following lawful bases:

  • To perform our responsibilities under our contract with you (e.g., to provide image datasets for research use or other products and services you request).

  • When we have a legitimate interest in processing your personal data to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, including our blurring algorithms, to develop new products and services, conduct data analytics, and communicate with you).

  • To comply with our legal obligations (e.g., to maintain a record of your consents).

  • When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for processing your personal data, you may withdraw such consent at any time.

Data Retention

We will retain content you have posted to the Services (like imagery you share, forum posts, or comments you post about other users’ content), but upon request, we can remove your username and other identifying information from this retained content. We store other personal data for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our compliance obligations.

Transfer of Information to the United States and Other Countries

We may process Information on servers located in a number of countries. We will only transfer personal data from the European Economic Area (EEA), the United Kingdom, or Switzerland to a third country, pursuant to a data transfer mechanism authorized under applicable law. For example, we provide adequate protection for the transfer of personal data originating from those countries to third countries (such as the U.S.) through a series of intercompany agreements based on the Standard Contractual Clauses. You may request a copy of the legal safeguards we have put in place to safeguard your transferred personal data by contacting us at privacy@mapillary.com .

Your Rights and Choices

Data Subject Rights

Subject to certain limitations, you have the right to request: information about how we process your personal data; access to a copy of the personal data we hold about you; to receive your data in a portable format; withdrawal of any consent you have previously provided us; that your personal data be corrected or erased. Subject to certain limitations, you also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, please email us at privacy@mapillary.com .

If you have a concern about our processing of personal data that we are not able to resolve, you may have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:

Your Choices

  • Account Information: You may update and correct certain account profile information at any time by logging into your account. If you wish to delete your account, please contact us at support@mapillary.zendesk.com. Please note that we may retain certain information following account deletion as required or permitted by law, such as for our legitimate business purposes.

  • Location Information: If you initially consent to our collection of location information through our mobile app, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device or removing all of our mobile apps from your device. If you stop our collection of this location information, some features of our Services may no longer function properly.

  • Cookies: Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services. For more information about cookies and how to disable them, see our Cookie Policy.

  • Communications Preferences: You may opt out of receiving promotional emails from Mapillary by following the instructions in those communications. You may also control the other types of emails and mobile push notifications (if you consented to receive push notifications) we send to you by adjusting the notification preferences in the settings menu in your account.

Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@mapillary.com .

California Privacy Notice

This California Privacy Notice (“Notice”) is for California residents and supplements our Mapillary Privacy Policy. This Notice explains how we collect, use, and share your Personal Information and how to exercise your rights under the California Consumer Privacy Act (“CCPA”).

When we say “Personal Information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is aggregated or information that cannot be reasonably linked to you.

How we collect, use, and share Personal Information

To provide the websites, mobile applications, and other online products and services we offer (collectively, “Services”), we process information about you, including Personal Information. Subject to the limitations we describe in the Mapillary Privacy Policy, we may share your Personal Information for business purposes with strict restrictions on how our partners can use and disclose the data we provide, at your direction, or in ways otherwise in accordance with the CCPA. We don’t sell any of your Personal Information, and we never will.

The best way to learn about the kinds of information we collect and how we use it is to review our Mapillary Privacy Policy. Here is a summary of the CCPA-related categories of Personal Information we may have collected about you over the past 12 months, depending on how you use our Services, as well as how we use it and with whom we may have shared it.

Categories of Personal Information we collect may include:

  • Identifiers;

  • Data with special protections, if you choose to provide it;

  • Commercial information, if you choose to provide it;

  • Visual information including images and mapping content, if you choose to provide it;

  • Internet or other electronic network activity information, including content you view or engage with;

  • Location information, including precise device location if you choose to allow us to collect it;

  • Professional or employment information, if you choose to provide it;

  • Education information, if you choose to provide it; and

  • Information derived from other Personal Information about you, which could include statistics about mapping content you’ve uploaded, and other information used to personalize your experience.

Examples of how Personal Information is used include:

  • Provide, maintain, and improve our products and services, including to improve the technology and algorithms that power our Services, and to develop new products and services;

  • Personalize and improve your experience on our Services;

  • Send you technical notices, security alerts, and support and administrative messages;

  • Respond to your comments and questions and investigate content flagged by users;

  • Communicate with you about products, services,and events we or others offer and provide information that we think will interest you;

  • Monitor and analyze trends, usage, and activities in connection with our Services;

  • Facilitate contests, challenges, sweepstakes, and promotions and process and deliver entries and rewards;

  • Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Mapillary and others;

  • Debug to identify and repair errors in our Services;

  • Comply with our legal and financial obligations; and

  • Carry out any other purpose described to you at the time the information was collected.

Parties with whom each category of Personal Information may be shared include:

  • Other Mapillary users and the public for any content you post publicly on our Services;

  • Integration partners, such as Mapbox and OpenStreetMap, if you choose to use integrations we offer on our Services;

  • New owners in the event of a change of ownership or control of all or part of our Products or their assets changes;

  • Vendors, companies, and affiliates (as specified below)that provide services to us, including services for web hosting, image blurring, annotation and processing, email delivery, and customer service.Such sharing occurs between and among Mapillary and our current and future parents, affiliates, and subsidiaries, and other companies under common control and ownership; and

  • Law enforcement or other third parties in connection with legal requests.

To learn more about how we process information, including other types of Personal Information we collect, return to our Mapillary Privacy Policy.

Sources of Personal Information

The categories of sources from which we’ve collected or received Personal Information include directly from you, from your device(s), from third-party sources, including account integration partners, and we also derive certain information about you. To learn more about the types of information we collect from each of these sources, return to our Mapillary Privacy Policy.

How can you exercise your rights provided under the CCPA?

Under the CCPA, you have the following rights:

    • Right to Know: You have the right to request that we disclose to you the Personal Information we collect, use, or disclose, and information about our data practices;

    • Right to Request Deletion: You have the right to request that we delete your Personal Information that we have collected from you;

    • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise your “right to know” or your “right to request deletion,” please email us at privacy@mapillary.com .

Please note that to protect your information and the integrity of our Services, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as information about your activity on our Services.

Under the CCPA, you may exercise these rights yourself or you may designate an authorized agent to make these requests on your behalf. If we receive your request from an authorized agent registered with the California Secretary of State, we may ask you to verify your identity with us directly or confirm with us that the agent otherwise has your permission to submit the request on your behalf. If you are an authorized agent seeking to make a request, please email us at privacy@mapillary.com .

Contact for more information

If you have additional questions about this Notice or how to exercise your rights under the CCPA, please contact us at privacy@mapillary.com .