Privacy Policy

We respect your right to privacy and will only process your personal information in accordance with applicable data protection and privacy laws.

In this Privacy Policy, "we," "us," "its" and "our" refer to Mapillary AB ("Mapillary"), organized under the laws of Sweden. Please read carefully this Privacy Policy ("Policy") relating to your submission of Content (as defined in Mapillary’s Terms of Use) to and use of Mapillary applications, services and websites. Other terms used with a capital initial letter are defined in the associated Terms of Use.

A. Introduction

This Policy explains how Mapillary collects, stores, uses and discloses information from you when you submit Content to and use Mapillary products, services, mobile applications and websites. This Policy applies to users of the Mapillary "Service", defined as the services, APIs, and functionality we make available either through our website at and related site pages (the "Website"), via private sites or repositories, or through third party sites that utilize our services and functionality, as well as through our mobile application (the "App"). When stated, this Policy is also applicable to visitors of our Website, and persons pictured in Content submitted to the Service.

This Policy does not apply to websites, applications, or services that do not display or link to this Policy or that display or link to different privacy statements; nor does this Policy apply to practices of companies that we do not control or to people we do not employ or manage.

It may be possible for you to browse certain parts of the Website without telling us who you are or revealing any information that enables us to directly identify you as an individual. However, you may lose anonymity once you give us personal information about you. In particular and as applicable, this applies to any personal data you voluntarily submit in your bio/profile page and the geolocation data indexed to photos submitted.

B. Information Collected

We collect information in various ways when you use our Service and as set forth in the Terms of Use. Some of this information may be Personal Data attributable to you. As used in this Policy, "Personal Data" means any information (either alone or in combination with other information we hold) that directly or indirectly may be used to identify or identifies you as an individual, such as your name, address and physical location, account numbers, email addresses, or telephone numbers. These are examples and please note that you are not requested to submit all of this information but may choose to do so. If there is data that could be understood as Personal Data included in Content, e.g. faces of individuals or license plates of vehicles, these data are automatically blurred to avoid any identification of individuals before posting on Mapillary. As this is an automated process, we welcome any requests or comments if there is something we missed by e-mail to

As well as Personal Data, we also collect some information that is not personally identifying, including aggregate information, which is data we collect about use of the Service or about a group or category of users from which it is not possible to identify you (“Nonpersonal Data”; together with Personal Data, collectively "Information").

Personal Data

When you register for an account, and in the course of your use of the Service, we collect and process the following Personal Data attributable to you as a user:

If you visit our website without being a registered user of the Service, we collect and process the following Personal Data attributable to you:

If any Personal Data attributable to you is included in any uploaded Content it is necessary for us to process such Personal Data in order to properly provide our Service. To protect your personal integrity, we automatically blur any Personal Data in such Content before it is posted on our Service. As this is an automatic process, we welcome any requests or comments if there is something we missed by e-mail to

Nonpersonal Data

When you use our Service, we automatically collect Nonpersonal Data sent to us by your computer, mobile device or other access device, such as a device ID or unique identifier, device type, model and brand, geo-location information, computer, network and connection information, access times, operating system and browser version, type and language, and the website you visited before our Website. We also collect Nonpersonal Data about your usage and activity on the Service, and in the form of Metadata (as that term is defined in the Mapillary Terms of Use). This Policy does not restrict or limit our collection and use of Nonpersonal Data.

Cookie Policy

The Service may utilize "cookies", which are small text files placed on your computer or device. We may also use pixel tags, web beacons and other similar technologies. Such devices are used to help analyze our web page flow, customize our services, optimize our user interfaces, measure promotional effectiveness, and promote trust and safety. With these devices, we collect data such as the identity of the applicable internet service provider, the user's IP address of his or her terminal device, the type of browser software and operating system in use, the date and time of site access, the website address, if any, from which the user linked to the Website, and other similar traffic-related information. We may also aggregate such information with similar data collected from other users and disclose such aggregate information to third parties. Certain features are only available through the use of cookies, and generally we need to use cookies to help identify and maintain your signed-in status. You are always free to decline Mapillary cookies via your browser settings, although doing so may interfere with your use of the Service. You may encounter cookies from non-affiliated third parties on certain pages of the service. To learn more about cookies, please visit The following is a list of the cookies that may be used and installed on your computer or device:

Name Purpose Duration Source Type
_ga Site analytics 2 years Google Analytical
_mp Site analytics 1 year Mixpanel Analytical

Analytical - these cookies allow us to understand how visitors use our Website, so we can measure and improve how the Website works. Cookies may be session-only, in which they expire at the end of each browser session, or may expire at a certain date.

Do Not Track Disclosure

We do not engage in the collection of Personal Data from users across third party sites or applications. We do not knowingly allow other parties to collect your Personal Data about your online activities over time and across different Web sites or services when you use the Service.

C. Our Use of Information

We use Information collected through our Service for the purposes and as described in this Policy, as disclosed to you on our App and as set forth in the Terms of Use.

Registered users

We process the Personal Data listed in section B (c) - (i) to operate, maintain, customize, measure and improve our Service and to fulfill the purposes disclosed when you provided your information to us. This processing is done on the basis of our legitimate interest of properly providing and improving our Service.

We process the Personal Data listed in section B (a) to make sure that only registered users have access to our Service. This processing is done on the basis of that it is necessary for us to fulfil our obligations to you in our Terms of Use.

We also process the Personal Data listed in section B (a) and (b) in order to connect you with other users that are interested in purchasing Content from you, or that you are interested in purchasing Content from. This processing is done on the basis of that it is necessary for us to fulfil our obligations to you in our Terms of Use.

Furthermore, we process the Personal Data listed in section B (a) and (b) to respond to your comments and questions and provide the customer support you request. This processing is done on the basis of that it is necessary for us to fulfil our obligations to you in our Terms of Use.

We process the Personal Data listed in section B (a), (b) and (i) to resolve disputes, collect fees and enforce our terms and policies. This processing is done on the basis of our legitimate interest of overseeing, monitoring and properly policing our Service.

We process the Personal Data listed in section B (e) - (h) to analyze user behavior in order to understand user preferences, to troubleshoot problems and to enhance your experience and enjoyment using our Service and Website. This processing is done on the basis of our legitimate interest of improving and developing our Service.

We process the Personal Data listed in section B (a) and (b) to communicate with you about new events, offers and other news about our products and services offered by us and, as applicable, our selected partners and send you Service-related information, including confirmations, invoices (as applicable), technical notices, updates, security alerts and support and administrative messages. This processing is done on the basis of that it is necessary for us to fulfil our obligations to you in our Terms of Use, and, in regard to direct marketing, our legitimate interest of providing you with such communication.

Visitors to our Website

If you visit our Website we process the Personal Data listed in section B (j) - (l) to analyze the flow of visitors to our Website, to customize our Service, optimize user interfaces and to measure promotional effectiveness. This processing is done on the basis of our legitimate interest of developing and improving our Website and Service.

Persons included in submitted content

If any Personal Data attributable to you is included in submitted Content, we will process such Personal Data in order to properly provide our Service. This processing is done on the basis of our legitimate interest of providing our Service. In order to protect your personal integrity, we automatically blur any Personal Data in any submitted Content before it is posted to our Service.

Retention policy

We only store your Personal Data as long as it is needed for the purpose for which it was collected. In relation to our registered users we will keep the Personal Data listed in section B (a) - (i) only as long as you are registered as a user. However, after you de-register as a user we may process such Personal Data as is necessary for us to fulfill an agreement with you, or such Personal Data as we are required to keep by law.

In order for us to provide our Service we will keep any submitted Content, as well as data and statistics regarding your use of the Service and geolocational data, indefinitely. However, we will remove all information in relation to such Content, data and/or statistics, which connects it to you as a user.

In relation to visitors of our Website, all Personal Data that we process is connected to cookies, and are thus stored in accordance with our cookie policy (see section B above).

Any Personal Data in all submitted Content is automatically blurred before being posted to our Service, in order to respect and protect the personal integrity of any persons pictured. However, we will always keep a clean master version of the Content for 12 months after the Content was submitted. This is done in case the Content would contain important information to us, you, or our customers, that our algorithm accidentally blurred. In order to protect the personal integrity of any persons pictured, the master version of the Content is stored in such a way that only a select number of Mapillary employees have access to it. We also employ strict guidelines for our moderators regarding what Content, and what Personal Data included in such Content, that we are allowed to keep and post to the Service.


We may use and provide data and information to our partners and customers for commercial purposes after we have removed your name or any other personally identifying information from it, or have combined it with other people's data in a way that it is no longer associated with you.

We also may combine your Information with information we collect from other sources to improve our products and services. Content (as defined in the Terms of Use) may be exposed to public search engines and publicly available search results and via third party sites and applications that access the Service. Nothing in this Privacy Policy should be construed to prevent us from charging a fee to parties who wish to access Content or to use the Service (although access to the Service for Non-Commercial Use, as defined in the Terms of Use, is free of charge).

You have the option of submitting Content and using the Service anonymously as the user name and e-mail address you submit may certainly be created specifically to avoid identifying you as an individual. If you do not submit a valid e-mail address however, this may interfere with your use of the Service through i.a. loss of relevant notifications. However, we cannot guarantee absolute anonymity and make no guarantee that other users will never be able to determine your identity, such as (without limitation) by observations of your activity, the manner in which you express yourself, and other patterns of conduct or behavior. Moreover, all of your activities on the Service will be traceable to your username, from which your actual identity may be known. Notices may be sent to other users regarding suspicious activity and policy violations and refer to usernames and specific items. Please understand that if you link your name with your username or e-mail address, others will be able to personally identify your activities.

Further, we may use Personal Data to respond to legal requirements, in connection with a merger, sale of assets, or other similar corporate transactions, to respond to claims that Content violates the rights of others, or to protect the rights, property, or safety or any person.

Your choices regarding our use of your Personal Information for marketing purposes

If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt-out of receiving these marketing-related emails by following the unsubscribe instructions in any such message, or by emailing us at We aim to comply with such request(s) as soon as reasonably practicable. Please note that if you do opt-out of receiving marketing-related emails from us, we may still send you administrative messages; you cannot opt-out from receiving administrative messages.

D. Sharing Information

We do not disclose, sell or rent your Personal Data to third parties for their marketing purposes without your prior consent. If you do consent but later change your mind, you may contact us and we will cease any such activity. We only share your Personal Data as follows:

(i) at your direction and control via your normal and intended operation of the Service, or with your consent, for example, when you agree to our sharing your Personal Data with other selected third parties for their own marketing purposes subject to their separate privacy policies;

(ii) with service providers, consultants or similar contractors, or third parties who provide services or content in connection with our Service in order to support or enhance our products and services or our business operations, or to make available and consummate initiated transactions;

(iii) to comply with laws or respond to lawful requests and legal process or to enforce or apply our terms of use/service, license terms, or other agreements between us, and to protect the rights, safety and property of Mapillary, our agents, employees customers, members, and others; and

(iv) under written obligations of confidentiality, in connection with or during negotiation of any a merger, financing, acquisition, or dissolution, transaction, or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets to another company.

We may also share and disclose Nonpersonal Data for the same purposes as described above.

When other companies, e.g. our service providers, process your Personal Data on our behalf, we always enter into binding data processing agreements that ensure that your Personal Data always enjoys the same level of protection as under this Policy.

E. No Guarantee of Security

We apply appropriate technical and organizational safeguards and take all reasonable steps to help protect your Personal Data in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no one can create a completely secure website, app or service and third parties may unlawfully intercept, steal or access transmissions or private communications. Therefore, we cannot guarantee that your Information or private communications that you transfer over the internet to us will always be secure or remain confidential.

F. Password

Your password deserves careful thought and protection. Use unique numbers, letters, and special characters and do not disclose your password to anyone. You shall not share your password or your personal sign-in credentials with others, and please remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. If your password has been compromised for any reason, you should immediately access your profile to change your password and notify us immediately at

G. International Transfers

We may process Information on servers located in a number of countries. Accordingly, we may share Information with our service providers and affiliated companies for such companies to carry out any of the activities specified in this Policy. We may also subcontract processing to or share Information with third parties located in countries other than your home country. Information collected within the European Economic Area, for example, be transferred to, and processed by our affiliates or other third parties identified above that are located in, a country outside of the EEA. However, regardless of country, we will always process Information in accordance with this Policy. In respect to our service providers, we will always enter into a data processing agreement that ensure that their processing gives the same level of protection to your Personal Data as this Policy.

In addition to the above, any transfer of Personal Data from the EEA to a third country outside the EEA, will only be made if permitted by the applicable EU data protection regulation. This means that we will only initiate such transfer of Personal Data if the receiving country outside the EEA has been deemed by the EU Commission to ensure an appropriate level of protection, if we have entered into the Commissions standard data protection clauses with the receiving company, or if there are other safeguards in place that permits such a transfer. You can receive a copy of such safeguards by e-mailing

H. Children

The Services are not directed at or intended for children under thirteen (13) years of age, and we do not knowingly collect Personal Data from such children. If you believe that we might have any Personal Data from a child under 13 years of age, please contact us at

I. Policy Changes

We may amend this Policy from time to time. If we make any changes to this Policy, we will post the amended terms on, change the "Last Updated" date above, and where appropriate, notify you by email.

J. Your Information, Rights and Choices

You have the right to ask us not to process your Personal Data for marketing or promotional purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You may also opt out of receiving promotional emails from us by following the instructions in the emails themselves or by emailing If you opt out, we may still send you non-promotional emails, such as emails about your accounts or our ongoing business relations.

You can see, review and change your personal information by logging into the Service or by contacting us at You should promptly update your personal information if it changes or is inaccurate.

You have the right to receive confirmation on whether or not we process Personal Data concerning you, and in such cases get access to such personal data and also information regarding the personal data and how we process it.

You have the right to have inaccurate Personal Data concerning you rectified without undue delay. Taking into account the purposes of the processing, you also have the right to have incomplete personal data about you completed.

You have, under certain circumstances, the right to have Personal Data concerning you erased, for example if the Personal Data are no longer necessary in relation to the purposes for which they were collected or if the personal data have been unlawfully processed.

In some circumstances you have the right to obtain restriction of the processing of your Personal Data. For example if you contest the accuracy of the Personal Data, you can also require that we restrict the processing of your Personal Data for such a period that enables us to verify the accuracy of the Personal Data.

You have the right to object to processing of your Personal data that is based on our legitimate interests. If this is done, we must provide compelling legitimate grounds for the processing which overrides your interests, rights and freedoms, in order to proceed with the processing of your Personal Data.

You have the right to receive the Personal Data relating to you and that you have provided to us, in a commonly used electronic format. You have the right to transmit that data to another controller (data portability).

You have the right to complain on the processing of your Personal Data by lodging a complaint to the relevant data protection authority.

You may delete your account any time by emailing Deletion is your sole means of terminating your account. We will in our own discretion keep Nonpersonal Data and explicitly the photos submitted and the associated geolocation data which is required, if any, to maintain the uninterrupted and intended Mapillary Solution functionality. This Nonpersonal Data may be stored under a new username not attributable to you.

In addition to the above, you may opt-out of providing information via the App to Mapillary at any time by uninstalling the App using the standard uninstall process available on your mobile device or via the mobile application marketplace or store.

Please note that once you make a public posting, you may not be able to change or remove it.

K. Questions

If you have any questions about this Policy, please contact us and our data protection officer at

(Effective Date: 13 March, 2018)

This site uses cookies. Read more.
I accept